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From the manufacturer

The Next Generation of Bond Building

FOR BOND STRENGTHENING & COLOR LONGEVITY

DEFY DAMAGE PROTECTIVE SHAMPOO

Immerse hair in a thorough, luxurious lather with this gentle, sulfate-free shampoo that protects hair from damage on a daily basis. The bond-building formula swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle, or stripping your investment color. The decadent result? Hair becomes beautifully resilient, clean, healthy-looking, shiny, and smooth.

Directions: Apply to wet hair. Lather, then rinse thoroughly

See it. Feel it. Believe it.

HERE'S WHAT YOU WILL LOVE

- Strengthens & Rebuilds Bonds

- 80% Less Breakage*

- 5X Stronger Hair*

*Against combing breakage on damaged hair during heat styling using Defy Damage Protective Shampoo & Masque vs. non-conditioning shampoo

SEE THE DIFFERENCE. CHOOSE THE BEST JOICO COLLECTION FOR ALL YOUR HAIR CONCERNS.

	DEFY DAMAGE	YOUTHLOCK	K-PAK COLOR THERAPY	COLOR BALANCE PURPLE	MOISTURE RECOVERY	HYDRASPLASH	BLONDE LIFE
HAIR TYPE	Processed, Color-Treated	Mature, Dry	Color-Treated	Blonde, Highlighted	Thick, Course, Curly	Thin, Fine, Wavy	Blonde, Highlighted
HAIR CONCERN	Damage, Split Ends, Breakage	Dryness, Dullness, Brittle	Fading, Damage, Breakage	Fading, Brassy, Dullness	Dry, Frizzy, Breakage	Dry, Dull, Lifeless	Damage, Brassy, Dullness
BENEFITS	Strength and Protection	Bounce, Shine, Manageability	Repair and Protect Color	Neutralize Yellow & Warm Tones	Moisturize, Soften, Shine	Hydration, Shine, Lightweight	Brighten, Nourish, Strengthen
KEY INGREDIENTS	Moringa Seed Oil, Arginine	Collagen, Buriti Fruit Oil	Keratin, African Manketti Oil	Green Tea Extract, Arginine	Sea Kelp, Jojoba Oil	Sea Kelp, Coconut Water	Monoi & Tamanu Oil, Arginine
FRAGRANCE	Apple, Tuberose, Sandalwood	Cucumber, Gardenia, Warm Musk	Pear, Apple, Cedarwood, Amber	Citrus, Orange Flower, Musk	Orange, Hyacinth, Vanilla	Lemon, Green Apple, Coconut	Nectarine, Jasmine, Vanilla

Is this is sulfate free?

Yes! We are free of SLS/SLES sulfates.

How long will it take to see results?

Bond protection begins immediately, and you’ll notice strikingly softer feel and increased shine with the very first use.

Is this good for curly hair?

Yes! Joico's Defy Damage Home Care System is great for all hair types, from straight to curly, fine to thick.

Will the products help my hair color last longer?

Yes! Defy Damage Home Care System maintains over 90% of your color vibrancy up to 10 shampoos.