Elizabeth Arden Pure Finish Mineral Foundation

About Elizabeth Arden

Miss Elizabeth Arden established the American beauty industry a century ago. Born Florence Nightingale Graham, she traveled from rural Canada to New York City, where she opened the first Red Door salon. Elizabeth Arden's fundamental belief was that beauty should not be a veneer of makeup, but an intelligent cooperation between science and nature in order to develop a woman's natural assets. She lived by her mantra, "To be beautiful is the birthright of every woman." Elizabeth Arden's list of beauty innovations is long. She introduced eye makeup to the women of America and pioneered the creation of the "makeover."